There is a ton of confusing information out there about SEO, we know. Some of those things you have heard are just misconceptions. Other items are outdated information. Read below if you are ready to get to the bottom of the confusion. A blog isn’t important, only big companies have them. Blogging is one of the best ways for a Small Business to compete with big...
Read MoreThere are tons of options for developing a digital marketing strategy. I’m sure you heard about so many that you head spins, especially with all of the industry terms and acronyms. When you look at all the options, it’s important to keep the 80/20 rule in mind. Not only will this control cost, but it will also speed up results. That’s not to say that...
Read MoreYou’ve had another busy season that’s kept you running around, same as usual. Summer is over, kids are back to school, and the busy season just finished up or is about to start with the holidays fast approaching. You’ve had a moment to finally sit down and reflect on the business. Things have been good! Returning customers are flowing like normal, referrals are still stable, and you’ve...
Read MoreBusinesses once turned to phone directories, newspapers, print ads, TV, and telemarketing to reach new customers locally. These traditional advertising mediums are rapidly losing their effectiveness and are harder than ever to yield a solid ROI when online marketing is not integrated as well. Many of these forms of advertising are also interruption-based and frequently unwanted, however, when paired with an online presence, the results can...
Read MoreGoogle’s New Verified Health Facts Digital healthcare marketing is changing. If you haven't noticed yet, Google has been adding "Verified Health Facts" to search results. Tuesday, Google announced that this week they would start to roll out 400 new doctor verified facts that include symptoms, treatment options, diagnosing, and prognosis. Many of the most common conditions are already returning results that include verified facts. Not sure...
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As a small or medium business owner, you probably have heard that you need to do online marketing at least a few times by now. More than likely, you are a localized business that depends on foot traffic, long term repeat customers, as well as new customers. Although information on local search engine optimization is easy to come by, it can be hard to figure...
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With so many industry specific terminologies for online marketing, it’s not surprising that many small through large business owners get lost in the confusion. If you find yourself looking over an SEO proposal and can’t make sense of it, then this article is for you. Articles, checklists and how to’s written to help guide you through do-it-yourself search engine optimization won’t be of any help either...
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What SEO’s may not tell you about Organic Optimization Regardless of what you have heard from other SEO’s, there is actually a downside to organic search. The wait. Luckily, the patience is not without reward. Organic search results take time to cultivate. Just as anything else that is of great value, it is worth the wait. There are plenty of other online marketing tactics that have obvious...
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