Tired of being told by SEO companies that you need some new, shiny, different tactic to ‘fix’ your website, rankings, and traffic? Every 6-12 months you are told how this ‘new’ solution will get you back into Google’s favor and remove your website’s latest algorithm update penalty, making everything good again, right? That must be getting expensive and frustrating. Shouldn’t the solution be to stop doing things...
Read MoreThere is a ton of confusing information out there about SEO, we know. Some of those things you have heard are just misconceptions. Other items are outdated information. Read below if you are ready to get to the bottom of the confusion. A blog isn’t important, only big companies have them. Blogging is one of the best ways for a Small Business to compete with big...
Read MoreThere are tons of options for developing a digital marketing strategy. I’m sure you heard about so many that you head spins, especially with all of the industry terms and acronyms. When you look at all the options, it’s important to keep the 80/20 rule in mind. Not only will this control cost, but it will also speed up results. That’s not to say that...
Read MoreYou’ve had another busy season that’s kept you running around, same as usual. Summer is over, kids are back to school, and the busy season just finished up or is about to start with the holidays fast approaching. You’ve had a moment to finally sit down and reflect on the business. Things have been good! Returning customers are flowing like normal, referrals are still stable, and you’ve...
Read MoreBusinesses once turned to phone directories, newspapers, print ads, TV, and telemarketing to reach new customers locally. These traditional advertising mediums are rapidly losing their effectiveness and are harder than ever to yield a solid ROI when online marketing is not integrated as well. Many of these forms of advertising are also interruption-based and frequently unwanted, however, when paired with an online presence, the results can...
Read MoreYou have heard it before, maybe read it sometime, or are thinking, “Could something I write have any effect on the web? There are so many talented writers/companies out there; I don’t see what I could add.” While it is true that there is a ton of content out there, consistency and edge are much less common. Although it seems like a valid excuse to either not...
Read MoreGoogle’s New Verified Health Facts Digital healthcare marketing is changing. If you haven't noticed yet, Google has been adding "Verified Health Facts" to search results. Tuesday, Google announced that this week they would start to roll out 400 new doctor verified facts that include symptoms, treatment options, diagnosing, and prognosis. Many of the most common conditions are already returning results that include verified facts. Not sure...
Read MoreHaving great traffic numbers to your website is a huge accomplishment. Spending time, money, and other resources on your rankings and increasing the number of visitors your site is receiving can be frustrating though when you experience a high bounce rate or very low click through numbers from your home page. Enter stage left, User Experience and User Interface (UX/UI). There are far too many specific reasons...
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With hundreds of millions of people reading blogs every month, what are you doing to capture their attention? If your company isn’t creating content for potential customers to consume, your competition is. Content creation (see: blogging), is absolutely crucial for building an inbound marketing strategy. Not surprisingly, 90% of organizations market specifically with content and spend over 25% of their marketing budget on creating content.(demand metric)...
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Your website is like your front line on the web. Visitors will determine within only a few seconds whether they will continue looking around your site, or whether they will go back to Google and try a different result. Luckily, there are several tips to follow for website design to ensure that your users have a good experience. Simplicity Rules This may sound straight forward, but many...
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As a small or medium business owner, you probably have heard that you need to do online marketing at least a few times by now. More than likely, you are a localized business that depends on foot traffic, long term repeat customers, as well as new customers. Although information on local search engine optimization is easy to come by, it can be hard to figure...
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With so many industry specific terminologies for online marketing, it’s not surprising that many small through large business owners get lost in the confusion. If you find yourself looking over an SEO proposal and can’t make sense of it, then this article is for you. Articles, checklists and how to’s written to help guide you through do-it-yourself search engine optimization won’t be of any help either...
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