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Content Marketing

There is a ton of confusing information out there about SEO, we know. Some of those things you have heard are just misconceptions. Other items are outdated information. Read below if you are ready to get to the bottom of the confusion. A blog isn’t important, only big companies have them. Blogging is one of the best ways for a Small Business to compete with big...

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You’ve had another busy season that’s kept you running around, same as usual. Summer is over, kids are back to school, and the busy season just finished up or is about to start with the holidays fast approaching.  You’ve had a moment to finally sit down and reflect on the business. Things have been good! Returning customers are flowing like normal, referrals are still stable, and you’ve...

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You have heard it before, maybe read it sometime, or are thinking, “Could something I write have any effect on the web? There are so many talented writers/companies out there; I don’t see what I could add.” While it is true that there is a ton of content out there, consistency and edge are much less common. Although it seems like a valid excuse to either not...

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With hundreds of millions of people reading blogs every month, what are you doing to capture their attention? If your company isn’t creating content for potential customers to consume, your competition is. Content creation (see: blogging), is absolutely crucial for building an inbound marketing strategy. Not surprisingly, 90% of organizations market specifically with content and spend over 25% of their marketing budget on creating content.(demand metric)...

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