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Tired of being told by SEO companies that you need some new, shiny, different tactic to ‘fix’ your website, rankings, and traffic? Every 6-12 months you are told how this ‘new’ solution will get you back into Google’s favor and remove your website’s latest algorithm update penalty, making everything good again, right? That must be getting expensive and frustrating. Shouldn’t the solution be to stop doing things...

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