Email Marketing on a Budget: Crafting Newsletters that Convert As a small business, you want to connect with customers through email marketing. But between fancy templates, automation tools, and buying email lists, costs can spiral. The good news? You don’t need a huge budget to create compelling newsletters. Follow these tips to engage your audience without draining your bank account. Get to Know Your Audience First, get to...
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Retail Industry - Trends in Digital and Visual Merchandising to Draw Customers In-Store The retail landscape is rapidly evolving thanks to new technologies and consumer shopping habits. While ecommerce continues to grow, brick-and-mortar stores still play an important role, especially for small retailers looking to build community connections. To compete in today's omnichannel retail world, stores must find creative ways to merge digital and in-store experiences....
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Local Business Guide to Remarketing If you're a local business owner, you know how valuable website visitors are to your bottom line. But what happens when those visitors leave without taking action, like making a purchase or booking an appointment? That's wasted potential revenue walking out the door. Remarketing gives you the ability to reconnect with website visitors through targeted ads across the internet, turning them...
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The Importance of Digital Marketing for Retailers in Venice Search Engine Optimization SEO is the process of improving a website's visibility in search engine results pages (SERPs) by optimizing content and technical elements to boost ranking. Higher rankings lead to increased organic traffic, so SEO is critical for retailers looking to reach customers searching for products and services online. There are a few key SEO strategies Venice retailers...
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Boost Leads Through Local Search: SEO Tips for Small Business Websites In the digital age, small businesses can no longer rely on "if you build it, they will come" when it comes to their website. To drum up leads and sales, you need to take an active approach to make your site a magnet for qualified prospects. This is where optimizing for local search comes in. Employing...
Read MoreTired of being told by SEO companies that you need some new, shiny, different tactic to ‘fix’ your website, rankings, and traffic? Every 6-12 months you are told how this ‘new’ solution will get you back into Google’s favor and remove your website’s latest algorithm update penalty, making everything good again, right? That must be getting expensive and frustrating. Shouldn’t the solution be to stop doing things...
Read MoreThere is a ton of confusing information out there about SEO, we know. Some of those things you have heard are just misconceptions. Other items are outdated information. Read below if you are ready to get to the bottom of the confusion. A blog isn’t important, only big companies have them. Blogging is one of the best ways for a Small Business to compete with big...
Read MoreThere are tons of options for developing a digital marketing strategy. I’m sure you heard about so many that you head spins, especially with all of the industry terms and acronyms. When you look at all the options, it’s important to keep the 80/20 rule in mind. Not only will this control cost, but it will also speed up results. That’s not to say that...
Read MoreYou’ve had another busy season that’s kept you running around, same as usual. Summer is over, kids are back to school, and the busy season just finished up or is about to start with the holidays fast approaching. You’ve had a moment to finally sit down and reflect on the business. Things have been good! Returning customers are flowing like normal, referrals are still stable, and you’ve...
Read MoreBusinesses once turned to phone directories, newspapers, print ads, TV, and telemarketing to reach new customers locally. These traditional advertising mediums are rapidly losing their effectiveness and are harder than ever to yield a solid ROI when online marketing is not integrated as well. Many of these forms of advertising are also interruption-based and frequently unwanted, however, when paired with an online presence, the results can...
Read MoreYou have heard it before, maybe read it sometime, or are thinking, “Could something I write have any effect on the web? There are so many talented writers/companies out there; I don’t see what I could add.” While it is true that there is a ton of content out there, consistency and edge are much less common. Although it seems like a valid excuse to either not...
Read MoreGoogle’s New Verified Health Facts Digital healthcare marketing is changing. If you haven't noticed yet, Google has been adding "Verified Health Facts" to search results. Tuesday, Google announced that this week they would start to roll out 400 new doctor verified facts that include symptoms, treatment options, diagnosing, and prognosis. Many of the most common conditions are already returning results that include verified facts. Not sure...
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