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February 2015

You have heard it before, maybe read it sometime, or are thinking, “Could something I write have any effect on the web? There are so many talented writers/companies out there; I don’t see what I could add.” While it is true that there is a ton of content out there, consistency and edge are much less common. Although it seems like a valid excuse to either not...

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Google’s New Verified Health Facts Digital healthcare marketing is changing. If you haven't noticed yet, Google has been adding "Verified Health Facts" to search results. Tuesday, Google announced that this week they would start to roll out 400 new doctor verified facts that include symptoms, treatment options, diagnosing, and prognosis. Many of the most common conditions are already returning results that include verified facts. Not sure...

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Having great traffic numbers to your website is a huge accomplishment. Spending time, money, and other resources on your rankings and increasing the number of visitors your site is receiving can be frustrating though when you experience a high bounce rate or very low click through numbers from your home page. Enter stage left, User Experience and User Interface (UX/UI). There are far too many specific reasons...

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