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Businesses once turned to phone directories, newspapers, print ads, TV, and telemarketing to reach new customers locally.  These traditional advertising mediums are rapidly losing their effectiveness and are harder than ever to yield a solid ROI when online marketing is not integrated as well. Many of these forms of advertising are also interruption-based and frequently unwanted, however, when paired with an online presence, the results can...

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The latest social networking craze to hit the scene may not be as popular as Facebook or Twitter, but it’s getting there—and it shouldn’t be ignored. In June 2012, the Experian Hitwise report ranked Pinterest #4 in social media trends. Considering it fell at #5 only six months prior, it is definitely a rising trend worth keeping an eye on. For those not yet familiar, Pinterest...

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