Search Optimization (SEO)
Tired of being told by SEO companies that you need some new, shiny, different tactic to ‘fix’ your website, rankings, and traffic?
You are told how this ‘new’ solution will get you back into Google’s favor and remove your website’s latest algorithm update penalty, making everything good again, right? That must be getting expensive and frustrating.
Shouldn’t the solution be to stop doing things that get your site penalized in the first place?
We are built on the fundamental belief that search engine optimization is actually customer intent optimization. Why?
Because search engines are not your revenue source, people are.
Search engines are like GPS; our job is to make sure your address is listed with lots of roads and route options. We prefer to understand who your customers are, where they are coming from, why they are coming, when they are coming, and what they are coming for. Instead of hacking the GPS, we want to get the address correct and keep the roads clear and in working order.
Your customers are your life line. We understand that. We set out to learn everything about your customer so that we can get on their level. We want to know who they are, what they want, where they hang out…. Okay, we won’t stalk them. Well, maybe a little.
How can you cultivate raving fans if you don’t understand them or what gets them excited? We focus on building an experience that is appealing to your audience that they want to interact with. Simply put, we look to identify and inspire those who will engage with your brand.
Our search strategy is based on developing resources that address your client’s wants and needs, while making sure that the information is accessible. We aim to build your reputation as a leading authority in your vertical to encourage brand trustworthiness and to increase your share of voice.
The SEO industry changes constantly. Your customers change too. Why should your marketing strategy stay stagnant? We are continuously monitoring and optimizing to be sure our strategies are benefiting your bottom line.
A marketer without analytics is like the blind leading the blind. We are part of your team so we want you to be comfortable holding us accountable. Measurable success metrics allow us to analyze in-depth data to ensure your success.
Don’t be Invisible Online
Search Engine Optimization (SEO) helps websites that would otherwise be invisible online to be found in search engines for keywords and phrases that will turn searchers into customers. SEO has the best ROI of any marketing activity for 3 major reasons.
- Consumers use the internet to buy products and find local businesses
Instead of using printed materials or driving from store to store, consumers save time by searching online to find what they are looking for. You can be where they are looking.
- SEO builds on itself and becomes increasingly effective
Once a website ranks well for specific keywords, additional services, products, or locations can be targeted as keywords to draw more consumers for a wider range of search terms.
- Cost effective to maintain long term
Unlike other forms of offline and online marketing which require constant spending to remain effective, once your website ranks well, the cost to remain effective decreases.
Personalized for Your Business
Because every business is different, our SEO campaigns start by determining specific goals and tailoring our strategies accordingly. A successful search engine optimization campaign that converts searchers into customers requires a variety of components:
Natural Link Building
Search and Conversion Optimized Content Generation
Local Search Optimization
Data Analysis and Reporting
Contact us for a free website analysis and search engine optimization strategy.